Organic search rank on the queries that drive discovery
2,827 ranked results across 20 head keywords, collected 2026-09-01 at three pages deep. Wayfair's on-site search is a separate surface from category browse and often the more important one — this is where a shopper with intent lands. Paid and organic positions are separated for every query.
Independent-brand share of organic results
Higher = more of the query's shelf is winnable without private-label competition
Sponsored share of all result slots
Where visibility is most directly purchasable
Cat trees, in full
The complete ranked result set for “cat tree” — the category you asked to see. 129 slots collected, 80 organic and 49 paid. Wayfair's Cat Trees category-browse page renders its grid client-side, so the keyword surface gives the fuller and more decision-useful picture of this shelf.
Top 10 organic results — “cat tree”
Rank, brand, price, rating and cumulative review count for every position
| # | Brand | Product | Price | Rating | Reviews |
|---|---|---|---|---|---|
| 1 | Archie & Oscar | Filey 65.7'' H Carpet Cat Tree Condos and Scratching Posts Included, w | $104.99 | 4.7★ | 672 |
| 2 | Tucker Murphy Pet | Artisan Solid Wood Branch Cat Tree for Large Maine Coons & Multi-Cat H | $319.99 | 4.8★ | 108 |
| 3 | Tucker Murphy Pet | Siegfried Multi-Level Cat Tree | $68.99 | 4.6★ | 1310 |
| 4 | Tucker Murphy Pet | Artisan Natural Wood Branch Cat Tree with Faux Fox Fur & Large Condo f | $97.99 | 4.7★ | 197 |
| 5 | Tucker Murphy Pet | Manorbier 63" H Multilevel Cat Tree for Small and Medium Cats | $66.99 | 4.7★ | 1509 |
| 6 | Tucker Murphy Pet | Batholo Multi-Level Cat Tree with Sisal Scratching Posts | $97.99 | 4.7★ | 463 |
| 7 | Tucker Murphy Pet | Lima Pet Heavy Duty Carpet 68 Inch Multi-Level Cat Tree Condos and Scr | $121.99 | 4.7★ | 1612 |
| 8 | Archie & Oscar | Cactus-Shaped Cat Tree, Multi-Functional Cat Tower Activity Center wit | $78.99 | — | 0 |
| 9 | Tucker Murphy Pet | 56.3" Leopard Cat Tree with Condo, Hammock & Sisal Posts for Indoor Ca | $83.99 | — | 0 |
| 10 | Archie & Oscar | Real Wood Modern Westin Tower For Indoor Cats Large Adult, Wooden Cat | $131.99 | 4.6★ | 185 |
Blue = Wayfair private-label brand · Orange = independent brand. Median review count across this top 10: 330 — the practical entry bar for the query.
All keywords
Every tracked query with its organic/paid split and brand composition. Full row-level data is in the downloadable dataset.
| Keyword | Focus | Slots | Organic | Ads | Ads % | House % | Indep. % | Top-10 median reviews | Top-10 median $ |
|---|---|---|---|---|---|---|---|---|---|
| cat condo | FEANDREA | 126 | 92 | 34 | 27 | 92.4 | 7.6 | 475 | 82.99 |
| cat scratching post | FEANDREA | 135 | 95 | 40 | 29.6 | 92.6 | 7.4 | 12.5 | 39.99 |
| cat tower | FEANDREA | 128 | 79 | 49 | 38.3 | 93.7 | 6.3 | 483 | 101.49 |
| cat tree | FEANDREA | 129 | 80 | 49 | 38 | 97.5 | 2.5 | 330 | 97.99 |
| cat tree for large cats | FEANDREA | 126 | 74 | 52 | 41.3 | 95.9 | 4.1 | 321.5 | 96.99 |
| dog crate furniture | FEANDREA | 144 | 114 | 30 | 20.8 | 93.9 | 6.1 | 475 | 168.49 |
| wooden dog crate | FEANDREA | 144 | 94 | 50 | 34.7 | 97.9 | 2.1 | 539.5 | 158.99 |
| clothes rack | SONGMICS | 143 | 114 | 29 | 20.3 | 87.7 | 12.3 | 65 | 74.99 |
| garment rack | SONGMICS | 143 | 86 | 57 | 39.9 | 94.2 | 5.8 | 76.5 | 92.49 |
| laundry hamper | SONGMICS | 137 | 137 | 0 | 0 | 68.6 | 31.4 | 247.5 | 49.49 |
| shoe rack | SONGMICS | 142 | 110 | 32 | 22.5 | 89.1 | 10.9 | 514 | 66.49 |
| shoe storage bench | SONGMICS | 169 | 96 | 73 | 43.2 | 81.2 | 3.1 | 21.5 | 134.49 |
| storage bench | SONGMICS | 174 | 92 | 82 | 47.1 | 87 | 0 | 95 | 184.99 |
| storage cube | SONGMICS | 135 | 83 | 52 | 38.5 | 86.7 | 13.3 | 28 | 69.49 |
| storage shelf | SONGMICS | 163 | 85 | 78 | 47.9 | 75.3 | 10.6 | 1 | 79.99 |
| bookshelf | VASAGLE | 143 | 143 | 0 | 0 | 97.9 | 2.1 | 258 | 169.49 |
| console table | VASAGLE | 144 | 82 | 62 | 43.1 | 98.8 | 1.2 | 214 | 194.49 |
| kitchen cart | VASAGLE | 142 | 113 | 29 | 20.4 | 97.3 | 2.7 | 312.5 | 223.99 |
| nightstand | VASAGLE | 140 | 92 | 48 | 34.3 | 97.8 | 2.2 | 112.5 | 166.99 |
| rolling cart | VASAGLE | 120 | 79 | 41 | 34.2 | 6.3 | 92.4 | 48.5 | 80.99 |