Who holds the ranked positions, category by category
Every organic slot in the first three result pages of 12 sub-categories, classified as a Wayfair private-label brand or an independent brand. This is the competitive map: it shows where position is concentrated and where an independent brand already holds ground.
Organic composition by sub-category
Share of non-sponsored slots. The orange portion is the contestable shelf.
Paid density
Share of all displayed slots that are sponsored placements. High density means position above the fold is substantially purchasable — a lever, not a barrier.
Sponsored share of all slots
First 3 pages, by category
Review entry bar for the top 12
Median cumulative reviews of the top-12 organic listings — the level needed to compete above the fold
Full category detail
Every measure behind the charts above. All values observed on the snapshot date. Categories flagged as partial coverage render their grid client-side and are excluded from the charts.
| Sub-category | Dept | Slots | Organic | Ads % | House % | Indep. % | House top-12 % | Brands | Median $ | Top-12 review bar |
|---|---|---|---|---|---|---|---|---|---|---|
| Storage Benches | Storage & Organization | 141 | 81 | 42.6 | 98.8 | 1.2 | 100 | 26 | 174.99 | 319.5 |
| Console Tables | Furniture | 144 | 80 | 44.4 | 98.8 | 1.2 | 91.7 | 27 | 155.99 | 137 |
| Dog Crates & Kennels | Pet | 144 | 82 | 43.1 | 97.6 | 2.4 | 100 | 13 | 172.99 | 475 |
| Bookcases | Furniture | 144 | 81 | 43.8 | 97.5 | 2.5 | 100 | 21 | 144.99 | 479 |
| Nightstands | Furniture | 144 | 84 | 41.7 | 96.4 | 3.6 | 100 | 26 | 107.99 | 105.5 |
| Clothes & Garment Racks | Storage & Organization | 143 | 86 | 39.9 | 95.3 | 4.7 | 100 | 14 | 80.99 | 76.5 |
| Armoires & Wardrobes | Furniture | 144 | 81 | 43.8 | 92.6 | 7.4 | 100 | 27 | 329.99 | 125.5 |
| Shoe Racks & Cubbies | Storage & Organization | 141 | 86 | 39 | 88.4 | 11.6 | 83.3 | 33 | 85.99 | 491 |
| Storage Racks & Shelving Units | Storage & Organization | 129 | 83 | 35.7 | 85.5 | 14.5 | 100 | 16 | 89.99 | 143 |
| Cat Trees, Perches & Scratcherspartial coverage | Pet | 17 | 17 | 0 | 76.5 | 23.5 | 66.7 | 6 | 128.99 | 141 |
| Cube Storage | Storage & Organization | 137 | 119 | 13.1 | 75.6 | 24.4 | 66.7 | 39 | 46.99 | 61 |
| Hampers & Laundry Baskets | Storage & Organization | 132 | 96 | 27.3 | 64.6 | 35.4 | 91.7 | 46 | 45.47 | 258.5 |